Is Valore free like Luma?

Yes. Hosting on Valore is free with unlimited events and guests, and there's no paid plan to unlock features. The Valore Agent and AI features use pay-as-you-go credits, and new hosts start with free credits.

Does Luma charge a fee on paid tickets?

According to Luma's pricing page, the Free plan charges a 5% platform fee on paid events and Luma Plus ($59/month billed annually) charges 0%. Stripe's processing fee applies on both. Check Luma's pricing page for current numbers.

Can I move my community from Luma to Valore?

Yes. Export your guests as a CSV from Luma, import them into a Valore calendar, and invite them to your next event. Valore calendars have newsletters and an iCal feed, so subscribers keep up with new events.

Does Valore have an API like Luma Plus?

Yes, and it's free: a REST API, signed webhooks, embeds, and a Valore MCP server so AI tools like Claude and Cursor can work with your events.

All comparisons

Valore vs Luma

Valore vs Luma: Two modern event platforms. Here's where they differ.

Luma and Valore cover the same ground: polished event pages, RSVPs with approvals, calendars people subscribe to, and check-in. The biggest differences are pricing structure and automation. Luma's free plan takes a 5% platform fee on paid tickets and keeps features like tax collection and API access for Luma Plus. Valore has no plans at all, and ships an AI agent that does the busywork for you.

Create an event free See Valore pricing

Choose Valore if…

You want every hosting feature without a subscription tier
You want an agent to screen registrations, write blasts and run follow-ups
You need the API, webhooks or an MCP server without upgrading
You want deep page design: blocks, themes, effects

Choose Luma if…

Your audience already discovers events on Luma
You rely on SMS or WhatsApp blasts
You need regional payment methods like iDEAL or PayNow

Valore vs Luma, feature by feature

	Valore	Luma
Price to host	Free to host. No subscription or plan tiers.	Free plan; Luma Plus is $59/month billed annually
Platform fee on paid tickets	No subscription required to sell; Stripe processing applies (see Valore pricing)	5% on the Free plan, 0% on Luma Plus, plus Stripe processing
Tax collection on tickets	Included	Luma Plus only
Custom event URLs	Included	Luma Plus only
API access	Free REST API, signed webhooks, embeds and an MCP server for Claude and Cursor	Luma Plus only (also Zapier)
AI agent	Valore Agent drafts events, screens registrations, schedules blasts and runs follow-ups (pay-as-you-go credits)	Not part of Luma's published plans
RSVPs & approvals	Going / Maybe / Can't go, plus-ones, custom questions, approvals and an auto-filling waitlist	Approval-required and token-gated registration
Messaging	Email invites, blasts, newsletters and reminders; push notifications	Email, SMS, push and WhatsApp blasts; 500 invites or newsletters a week on Free
Check-in	QR tickets, staff scanner links with no login, kiosk self check-in, badges	Guest check-in; check-in manager role on Plus
Community tools	Subscribable calendars with newsletters, paid memberships and an iCal feed	Calendars with subscribers and newsletters

Luma details checked October 2026 from luma.com/pricing. Pricing and features change, so confirm on their site.

Where Luma is the better pick

A large existing audience: many guests already browse and RSVP on Luma.
SMS and WhatsApp messaging alongside email and push.
More checkout options out of the box, including Apple Pay, Google Pay and regional methods.

Switching from Luma

Export your guest list from Luma as CSV and import it into a Valore calendar as contacts.
Recreate your next event (or describe it to the Valore Agent in a sentence) and pick a theme.
Share your Valore calendar link so subscribers get new events and newsletters automatically.