The PULL x Macy’s Market Activation

THE PULL: A Fashion + Tech Experience

Presented by Introspective Innovations Fashion Week (IIFW) in collaboration with Macy’s San Francisco

Fashion meets technology during SF Tech Week with The PULL, an immersive fashion and technology experience exploring the evolution of how we discover, experience, and shop emerging fashion.

In collaboration with Macy’s San Francisco, IIFW is bringing its runway-to-commerce vision to life through an interactive experience that puts emerging designers, technology, retail, and consumers in the same space.

At the center of the experience is The PULL app, IIFW’s fashion-tech platform designed to connect emerging designers with buyers, stylists, consumers, retailers, and industry professionals beyond the runway.

Guests will experience fashion through a new lens, from discovering emerging designers and interacting with featured collections to exploring how technology can create stronger connections between fashion discovery and commerce.

THE EXPERIENCE

• Discover emerging designers and experience fashion beyond the traditional runway • Explore The PULL app and see how technology is transforming fashion discovery and commerce • Scan, save, shop, and PULL featured fashion through an interactive digital experience • Experience a curated retail activation with Macy’s San Francisco • Engage in an industry panel featuring leaders across fashion, retail, technology, and innovation • Connect with designers, buyers, stylists, creatives, tech innovators, and industry professionals • Discover new pathways for emerging designers to gain visibility, connect with industry, and reach consumers • Experience the future of fashion where technology, retail, and creativity intersect

MORE THAN A FASHION EVENT

The PULL is a glimpse into where the fashion industry is headed: a future where discovery is interactive, technology creates access, and emerging designers have more opportunities to connect their work with consumers and industry.

See it.…

Part of San Francisco Tech Week. RSVP on tech-week.com.