Creator Economy Office Hours

Brand deals shouldn't feel like a black box. In this session, we're pulling back the curtain on how creator-brand partnerships actually come together.

Join us for a candid conversation on what makes a pitch land and what brands are actually looking for in a creator partner right now (hint: it's not just follower count). Whether you're a creator trying to land your first deal or a brand figuring out how to work with creators well, we're creating a special space just for that.

This panel is built to feel like office hours, not a keynote. AND THERE'LL BE PIZZA 🍕 & a little extra 😉

Who's speaking:

✨ Aaron Brown, Partnerships @ VidCon x LIONS Creators

✨ Julia Pintar, Co-founder @ Playkit

✨ Sophia Wu, Creator Partnerships @ Passionfroot

✨ Kira Chong, Creator (@kiramadethis) painting everyday objects and making sure artists don't starve!

✨ Priscilla Tina, Creator (@priscilla.png) building whimsical apps & sharing her creative recovery journey

You'll walk away knowing:

• How to pitch a brand without sounding like everyone else in their inbox
• What brands weigh beyond audience size (engagement, niche fit, past partnerships, professionalism)
• Common deal-breakers that kill a pitch before it's read
• How rates, deliverables, and usage rights actually get negotiated

Hosted by Wati and AhaCreator

Wati is the conversational growth platform over 16,000 businesses use to turn a flooded DM inbox across Instagram, WhatsApp, RCS, and soon TikTok into an actual sales and support channel. If you've ever watched your comments explode after a post goes viral and had no plan for the "price??" tsunami that followed, Wati catches it, automates the reply, and gets the customer to checkout without you touching your phone at 11pm.

AhaCreator is an AI-native influencer marketing platform that helps brands manage creator campaigns at scale. Its 24/7 AI agent supports the entire collaboration workflow—from creator discovery and outreach to negotiation, content review, campaign…

Part of San Francisco Tech Week. RSVP on tech-week.com.